EP323: Spotlight - Ron Baker & Ed Kless - How To Find The Right Model To Suit Your Business - Part 3

"It’s no longer enough just to provide services, you’ve
got to really help the customer transform from where they are to
where they want to be."
-Ron Baker


Welcome back to another spotlight session with your host Louie
Prosperi, the third in our three-part series on subscription
models for bookkeeping and accounting businesses.


In order to get the most out of our businesses, we need to be
really clear about what it is we want our customers to pay for. A
service, the value of our knowledge and expertise in handling
their needs, or access and transformative collaboration. It can
feel uncomfortable to challenge the scarcity mindset, to step out
of the math of the moment and look at the client’s lifetime
value, but when you do, you’ll unlock a world of potential to
work with clients, not just for them. 


This episode’s featured guests are Ron Baker and Ed Kless,
co-hosts of The Soul of Enterprise podcast. Together, they will
discuss the power of tying your wealth and revenue not to a
service, but to access to that service, to innovation and
transformation that takes customers from where they are to where
they want to be. As well as the need to find the right model to
best serve your needs and relationships.


Finding the right model to suit your business can be a challenge.
If you are struggling to figure out who you are, and how and who
you want to service, this is the episode to get you focused in on
the best outcomes for your bookkeeping business. 


During this interview, you'll learn...



The value in offering transformation to clients, not
just services


How to find the right model for your bookkeeping
business


The importance of centering your relationships with
clients 



Visit this link to find out more about Ron.


Connect with Ron on LinkedIn,
Twitter and Facebook.


Click here to pre-order his new book.


Go to this link to find out more about Ed.


Email Ed directly at ed.kless@sage.com.


Connect with Ed on LinkedIn and
Twitter.


Connect with our new spotlight host Louie on
LinkedIn.


Don’t miss a chance to get your free ticket to The Successful
Bookkeeper Summit. Click here for more
information!


Time Stamps
 
01:40 - Introducing Ron Baker & Ed Kless
03:44 - Subscription modeling for knowledge-based firms
06:40 - Putting the relationship first 
08:55 - Consistently adding value to your offering 
13:14 - Tying your revenue to access to services 
17:23 - Understanding value in the subscription model 
28:19 - Scaling up subscriptions 
33:10 - Building a collaboration mindset 
38:02 - Strategically plan the model you want 
44:14 - Innovation in the subscription model 
50:08 - Personalizing your relationships 
55:33 - Connecting with Ron & Ed