EP335: Michael Alliman - Part 2: How To Dig Into The Power Of Your Niche

“If you can answer the questions that are being asked to
people that don’t even know what their questions are to begin
with, then you have created a name. People will say you’ve gotta
come and see what he’s doing for us.”
-Michael Alliman
  
In part 2 of the interview with Michael, he digs into the
importance, power, and potential that can be unlocked when
businesses find and focus on their niche.
 
All too often, we think that in order to be successful we have to
do as much business as possible with anyone that will have us.
But this spread-out and scatter gunned approach keeps us only
being good at surface-level skills.
 
When you find your niche, you’ll move away from the surface and
create a depth of experience that will see new clients seeking
you out. Letting go of the short-term earning potential of taking
every client is scary, but you’ll never have the kind of business
that is scalable and successful, if you can't offer niched skills
and services, rather than generic ones that are available
everywhere.
 
Michael speaks from experience that the demand for quality skills
will enable you to command quality prices. And when you have your
niche, you’ll be able to help your clients build their dreams,
not just balance last month's books.
 
During this interview, you'll learn...



The value of finding your niche


How to effectively sell your expertise, so clients seek
you out


The importance of building the kind of company you
would want to work for



To find out more about Michael, click
here. 
 
Connect with him on LinkedIn. 


Time Stamps
      
01:37 - Helping others to understand your value
10:30 - When you niche clients, they will find you
14:30 - Figuring out niche trends
16:50 - Selling your experience & enjoying it
18:44 - Custom building narrative reports
23:18 - Building the kind of company you’d like to work for
25:30 - How to get in touch with Michael