EP336: Nikki Rausch - How To Build Your Dream With The Help Of Your Team

“We all are really good at one or two things, but we can
all do maybe 20-100 things, and sometimes as entrepreneurs, I
think we get caught up in the ‘I have to do it
all.’”
-Nikki Rausch


Pressure is a great motivator, but too much can damage the
quality of our work and cause us to burn out. When we hold onto
the belief that we are the only person that can achieve the right
results for our clients, we end up with much less time to
actually focus on the key things they hired us for in the first
place.


Clients want to work with experts, but that expert doesn’t have
to be you. It is okay to share clients with your team, not
because they aren’t as worthy of your attention, but because you
have trained and trusted your team to deliver the best possible
outcome for your clients and your business.  


Nikki Rausch, who is the CEO of Sales Maven, a podcaster and
author, is this episode’s featured guest. Nikki is a firm
believer that none of us achieve success alone, and that our
genius and skills are diluted when we spread ourselves too
thinly. That is why we must hire people to do the things we
can’t, we must build teams of people that complement and make
each other stronger. 


If you are struggling to scale your bookkeeping business, feeling
too thinly spread, or struggling to prioritize the best outcomes
for your clients, then this is the episode to get you thinking
more clearly about what building your dream team could really do
for your business.


During this interview, you'll learn...



The value of building a skilled team in your
bookkeeping business


How to stop underselling yourself to clients


The importance of understanding what kind of
relationship your clients want



Click this link to find out more about
Nikki.


Connect with her on LinkedIn,
Instagram or Facebook.


Click here to listen to Nikki's past Successful
Bookkeeper podcast appearance.


Check out this Sales Maven podcast episode
regarding how to sell clients on working with your team.


Get Nikki’s free download for TSBK listeners.


Time Stamps
 
01:24 - Nikki talks about her experiences since her last guest
appearance
02:21 - The importance of having a team in your business
 
04:58 - Selling clients on working with your team
10:14 - How to stop underselling yourself 
18:21 - Building the right relationship with your clients
24:44 - Dealing with & adapting to crisis &
change 
30:10 - Telling the story of your business 
34:00 - Motivating your team 
36:01 - Connecting with Nikki 

This episode is sponsored by our good friends at
BILL!


BILL helps automate finances for hundreds of thousands of
small to midsize businesses so they can easily and quickly pay
bills, collect payments, and manage employee expenses. With
BILL, your clients—and you—will get greater visibility and
control and more time to spend on the important
stuff. 


To learn more and get 10% off for your clients visit
Bill.com/successfulbookkeeper.