EP345: Amy Anderson - How To Find Your Ideal Marketing Style

“You really need to identify your target audience. If you
don’t know what market you’re in and who your ideal client is
then how can you even begin marketing?”
-Amy Anderson


Marketing ourselves isn’t easy and in the bookkeeping industry
especially, where we tend to be more introverted, it can be hard
to build an exciting and outgoing profile. Fortunately, marketing
ourselves doesn’t have to be all or nothing. There is room for us
to find ways of doing it that play to our strengths.


It's easy to get discouraged when you spent a lot of time on a
marketing strategy that had few returns. This doesn’t mean you
are a failure. It just means you need to try something else.
Perhaps that is hiring someone to help you market your
bookkeeping business or to find passive and slow marketing tools
that can be working for you in the background.


Amy Anderson, co-founder of Wild Coffee Marketing, is this
episode's featured guest. She has spent 25 years helping
businesses market themselves to the right kind of clients. Her
expertise and holistic marketing approach have helped countless
businesses find the right clients, build consistent and engaging
profiles and feel more at home in their niches. 


If you are struggling with marketing, unsure about what to do
next or how to grow your bookkeeping business beyond the "I must
take every client I can get" mindset, this is the episode for
you!


During this interview, you'll learn...



The value of finding the best methods for the type of
person you are


How to manage referrals to find your ideal
clients


The importance of leveling up your client list



To find out more about Amy, click here .


Connect with her on LinkedIn and
Twitter.


Time Stamps


01:50 - Amy talks about her career journey 
04:21 - Navigating the hurdles of business 
06:21 - The common marketing mistakes
07:18 - Defining who you are & what you offer
10:53 - Mastering referrals & finding the ideal
client 
13:36 - Levelling up your client list to avoid bad
clients 
16:28 - Finding the best marketing method for you
24:08 - Accepting the need to adapt 
27:04 - Balancing your professional & personal life

This episode is brought to you by our good friends at Pure
Workflow!

It’s a simple, easy-to-use workflow practice management solution
which will help you manage your clients, deadlines, workflow and
team with ease. The BEST PART? It's specifically made FOR
BOOKKEEPERS! For more information, visit PureWorkflow.com!