EP356: Alex Frolek - How To Become More Than "Just" A Bookkeeper

“We aim to truly be seen and act like partners in their
business and we’re right there along with them.”
-Alex Frolek


We will never be successful if we look at our client’s success as
separate from our own. Of course, there is nothing wrong with
just doing the books. But over years of bookkeeping, our
accumulated knowledge and experience are invaluable when applied
to the success of others.


When getting started as a bookkeeper, or in any business, the
temptation is to go at it alone and focus only on what will make
your business stable. You might take on a huge number of clients
priced by the hour, only to find a year later, you might lose
more than half your business by switching to a value-based
pricing structure.


Getting connected with like-minded people can help you avoid the
pitfalls of business while engaging you with a community of
people who love helping others. This drive to help is often the
reason we became bookkeepers in the first place.


Alex Frolek, co-founder of Stelex Solutions, is this episode's
featured guest. She has spent her career helping businesses
succeed, by focusing on how she can help clients achieve their
goals and visions, not as a vendor who just does the books, but
as a partner that can use her vast experience to ensure her
clients’ success.


If you are just starting out, unsure of where to begin, this is
the episode to get you thinking about what your life might look
like in a year, if you started laying the groundwork today. 


During this interview, you'll learn...


    •    The value of learning from
every experience
    •    How to become more than
"just" a bookkeeper
    •    The importance of building
the right solutions for your clients 


To find out more about Alex, click here.


Connect with Alex on LinkedIn.



Time Stamps
    
01:36 - Alex discusses her career journey 
04:03 - Deciding to start your own business 
05:55 - Working & living with your partner 
10:36 - The power of learning from every experience 
13:18 - Becoming more than ‘just’ a bookkeeper
19:32 - Finding the right clients for you
23:05 - The parts we love & the parts we don’t 
29:20 - Alex shares her top tips for your business 
31:19 - The best ways to get connected with Alex