EP363: Mark Kappleman - How To Find The Niche Within The Niche

“We’re testing these same services in my business, seeing
what’s working, what’s not. And then going out to the marketplace
and saying, ‘We know you have this problem, would you be
interested in letting us help you?’” 


-Mark Kappleman


 


When getting started in business there is often a pressure to be
a generalist, to try and learn and do everything for any possible
client. But, there is nothing wrong with combining your skills
and experience with all those clients and your own passions to
specialize in the niche that perfectly suits you.


 


Letting go of clients is hard. It is tough to shake the scarcity
mindset. Imagine, however, all of the people who could be served
by your unique knowledge, not to mention the relief found when
you’re not dealing with twenty different problems in one day.
Instead, applying your expertise in ONE area to twenty different
clients.


 


Mark Kappleman, co-founder of RealEstateAccounting.co, is this
episode’s featured guest. He has spent his career, seeking out
the niche within the niche, creating and building market
opportunities to help clients achieve their dreams.


 


There has never been a better time to leverage your skills and
experience to solve the problems your clients don’t even know
they have. If you have been struggling to identify your niche,
this is the episode to get you to follow your passion!


 



During this interview, you'll learn...




The value of specializing in your niche


How to manage the unspoken & unknown
problems


The importance of following your
passions 





To find out more about Mark, click here.


 


Connect with him on LinkedIn and
Twitter.


 


Time Stamps


 


01:31 - Mark talks about his career journey 


06:04 - Following your passion 


09:18 - Getting to the root of the problem


13:44 - Focusing your niche 


17:14 - Becoming a generalist or a specialist 


19:23 - Sometimes the niche finds you


22:04 - Managing the unspoken & unknown problems 


27:05 - The future of business 


30:55 - Learning more about Mark 

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