EP364: Gina Cotner - Everything You Ever Wanted To Know About Virtual Assistants

“Everybody ultimately wants to be the surgeon.
Ultimately, you want to do the part of bookkeeping, that had you
become a bookkeeper and had you open a bookkeeping
business.”
-Gina Cotner


Taking on an assistant can sometimes feel like a burden. When we
are already overwhelmed, the last thing we need is a new person
in the mix, one we have to train, oversee and constantly course
correct to get things done the way we want them to be. Not to
mention the additional cost of a new hire.


But hiring an assistant doesn't have to be like this. A small
shift in mindset can have a dramatic impact on your bookkeeping
business. Rather than thinking about the cost and time spent
hiring and training an assistant. Imagine how much more
profitable your business would be if you spent the time you are
currently using on repetitive and monotonous tasks, doing the
high-level work in your business. 


Gina Cotner, CEO and founder of Athena Executive Services, is
this episode’s featured guest. She has spent her career training
and connecting the right people with the right businesses. Her
approach focuses on finding people to fill your gaps so you can
do more of the things you love in your business.


Delegating is a skill that takes practice. If you are spending
too much time in the minutia of your business and want to get
back to the tasks that you love, the tasks you created your
business to do, then this is the episode to start a shift in your
mindset toward what your business could look like with the right
help.


During this interview, you'll learn...



The value of delegating tasks to free up your
time


How to let go of the tasks that aren’t the best use of
your time


The importance of finding the right VA for you



To find out more about Gina, click here.


Connect with her on LinkedIn.


Time Stamps


01:41 - Gina talks about her career journey
10:25 - The challenges of hiring a virtual assistant
13:41 - Letting go of the tasks that eat up too much of your
time
19:10 - How to delegate effectively 
21:07 - Finding the right VA for you
27:33 - What to look out for & what to avoid
32:28 - Building a healthy relationship with your VA 
37:14 - Getting connected with Athena Executive Services

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