EP387: Brittany Hodak - The Super Model: The Value Of Creating Superfans

“If you want to turn your customers into superfans, being
good is not going to cut it, you have got to be
super!”
-Brittany Hodak


We’d all like for our potential clients to pick us over the
competition, yet we often struggle to communicate our experience
and value in a way that speaks to the heart of the customers we
want to work with.


Awareness of your business isn’t the issue; it is apathy that
kills revenue. If you can’t clearly communicate why potential
clients should care about what you do, how can you expect them to
care?


Once you communicate your value and it reasonates with people
then do great work for them, you can create superfans who
recommend you to everyone they know. If we can delight clients
with every aspect of their experience with us, they will always
come back. But more importantly, they become brand ambassadors,
which will add more value than any paid marketing.


Brittany Hodak, a Customer Experience expert and author
of Creating Superfans: How To Turn Your Customers Into
Lifelong Advocates, is this episode’s featured guest. She shares
the five points of her Super Model plan, giving you the tools to
create the best possible customer experience and long-lasting
customer loyalty.


If you are living in a service mindset and are unsure how to
create an environment in which clients want to choose you, this
is the episode to start your mindset shift into the experience
economy. 


During this interview, you'll learn...



The value of creating business superfans


How to exceed your client’s expectations


The importance of an experience-focused
mindset 



To find out more about Brittany, click here.


Buy her book at this link!


Connect with her on LinkedIn and
Twitter.


Time Stamps


03:30 - Brittany discusses her career journey
07:54 - Creating superfans for your business 
10:54 - Overpowering apathy 
16:42 - The Super Model
20:38 - Understanding your customer’s story
24:28 - Getting personal 
32:00 - Exceeding expectations 
35:19 - Repeat for your reputation