EP392: Andrew Seguin - How To Build A Thriving Bookkeeping Business - Part 2

“If you charge a bit more, and you’re in that sweet spot,
you will just naturally get more clients, who can appreciate, or
want to pay those extra dollars per hour.”
-Andrew Seguin


There will always be more clients. It is hard to shake a scarcity
mindset, but the truth is, if you are good at what you do, there
will always be people willing to pay a premium to have you do it
for them.


We have to apply our passion and love for what we do, not only in
how we price our clients but how we pay our employees. In your
bookkeeping business, you get to decide what you say yes to, and
critically, what you say no to. 


Getting something done cheaply, doesn’t often guarantee a
successful and long-lasting outcome. But neither does
overcharging for skills and services we don’t possess. We have to
find the sweet spot, the place where our skill and the price for
it align. When you find that spot for your business and own your
value, you’ll find people are magnetically drawn to want to work
with you.


In the second part of this two-part series, Andrew Seguin shares
insights into how to build a thriving bookkeeping business, what
a strong workplace culture looks like and why it is important you
charge what you are worth.


If you are struggling to find the right path for you, not sure
how to hire the right people, or price for the value of your
skills, then this is the episode for you!


During this interview, you'll learn...



How to charge what you are truly worth


How to hire the right people for your business


The importance of bonding with your team 



To find out more about Andrew,
click here. 


Connect with him on LinkedIn.


Andrew is also speaking at The Successful Bookkeeper
Virtual Summit. Learn more and REGISTER
at this link!


Time Stamps    


01:30 - Hiring the right people for your business 
06:02 - Bonding with your team  
10:24 - How to price by value
16:52 - Why are you charging so little? 
20:57 - Owning your value 
27:28 - Getting passionate about what you do
30:44 - Building your dream business


This episode is brought to you by our great friends at Payworks!


If you're looking for a reliable and affordable payroll platform
for you business, look no further!


To learn more, visit Payworks.ca TODAY!