EP411: Peter Cook - The Value Of Your Business: Thinking With An End In Sight

“When people say, ‘What do you do?’ instead of saying I’m
a bookkeeper, say ‘I run a bookkeeping business.’ It’s a subtle
difference, but it’s actually a really big shift in
mindset.”
-Peter Cook


We must all leave our businesses one day. This confronting
reality can make us quite uncomfortable. So much so that we bury
ourselves working in our businesses, rather than working on them.
More than the work we do, our businesses are valuable assets, if
we treat them as such.


Problems arise when we lean into negative thoughts and actions.
If we only ever refer to ourselves as ‘just a bookkeeper’ that is
all we'll ever be. Our habits define who we are, what might
change if you began to introduce yourself as a business owner
instead?


Peter Cook, co-author of The E-Myth Bookkeeper and co-founder of
Pure Bookkeeping, is this episode’s featured guest. He speaks to
the power of shifting mindsets, how to prove the value of your
business to yourself and others, and why even small changes to
our habits can have huge impacts. 


If you are worried about the future of your bookkeeping business,
or just starting to consider it as a valuable asset for the
future, this is the episode to get you thinking about long-term
value and what leaving your business might look like.


During this interview, you'll learn...



The value of long-term thinking


How to shift into a business owner mindset


The importance of creating successful
habits 



To find out more about Peter, click here.


Connect with him on LinkedIn.


Get your copy of The E-Myth Bookkeeper!


Click this link to listen to Peter's
previous Successful Bookkeeper episode in 2024.


Time Stamps


02:01 - How you exit your bookkeeping business 
08:58 - Creating habits for success
10:46 - Positive versus negative thought
14:10 - The value of a bookkeeping business    
16:44 - Proving the value of your business 
19:55 - The challenges of stepping away
24:48 - Thinking with the end in mind

This episode is brought to you by Pure Bookkeeping.
It's the proven system to grow your bookkeeping
business.