EP412: Melissa Broughton - Setting Ourselves Up For Bookkeeping Success

“If I was just open to meeting somebody and having a
conversation and understanding where they were coming from, it
naturally turned into a client, and that’s what we have continued
to do to this day.”
-Melissa Broughton


We all feel like imposters in our businesses at one time or
another. This fear can paralyze us, stopping us from taking any
action at all. But it will always be better to try and fail, than
let fear stop us from ever trying at all. 


When it comes to putting ourselves out there, it is hard to know
which school of thought to listen to. Do you go for the soft or
hard sell, hit the pavement, or focus on online marketing? The
answer will always be to try everything and see what works for
you. There is no one-size-fits-all approach. 


Melissa Broughton, owner of Busy Bee Advisors, is this episode’s
featured guest. She has spent her career helping small businesses
gain financial clarity. She speaks to the importance of stepping
out of our comfort zones, leaning into our inner problem-solvers,
and the way embracing technology will help you find financial
freedom. 


If you are struggling to find clients, or just aren’t sure about
the next step to take in your bookkeeping business, then this is
the episode to help you get intentional about your goals,
objectives, and purpose. 


During this interview, you'll learn...



The value of leaning into our inner
problem-solvers


How to use technology to your best advantage


The importance of stepping out of our comfort
zones



To find out more about Melissa, click here.


Connect with her on LinkedIn.


Check out Busy Bee Advisors at this link.


Time Stamps     


01:11 - Melissa discusses her career journey
04:53 - Stepping out of our comfort zones
07:41 - Building a successful network
12:38 - Embracing technology 
13:55 - Leaning into your inner problem-solver
16:28 - Working with family 
21:47 - Looking to the future 
24:25 - Passing your knowledge on
27:17 - Learning more about Melissa