EP416: Peter Cook - Management 101: Taking Score Of Your Business

“You don’t have to be the best salesperson in the world.
To be good at marketing a bookkeeping business, you just need to
be good enough that you stand out in that crowd. You have to get
good enough, you don’t have to become the world’s best marketer.
“
- Peter Cook


We might be excellent bookkeepers, but that doesn’t mean we are
automatically great business managers. It’s important to take the
time to figure out where our skills are strong and where they
could use improvement. If your passion and skill lie in the
numbers, there is nothing wrong with focusing your attention
there. 


Things start to slip or feel unmanageable in our businesses when
we find ourselves spending a lot of time doing things we don’t
love. Even if we are not in a position to outsource the work, by
connecting with others, we open up a world of experience, where
we can find people who have already solved our problems. And
whose problems we may have already solved. 


Peter Cook, co-author of the E-Myth Bookkeeper and co-founder of
Pure Bookkeeping, is this episode’s featured guest. This third
episode on The Emyth Bookkeeper explores management, the
challenges of growing a business, and why community
matters. 


If you are drowning in your business, or want to learn more about
what it takes to be a better manager, then this is the episode to
help you take stock of your skills and explore connections with
people who can help.


During this interview, you'll learn...



The value of challenges as steps to growth


How to manage your business with your passion in
mind


The importance of community in solving
problems 



Click here to find out more about Peter.


Connect with Peter on LinkedIn.


Get your copy of The E-Myth Bookkeeper.


Click here to listen to the first episode.


Click here to listen to the second episode.


Time Stamps
03:00 - The challenge of growing a business 
06:23 - Getting good enough 
08:45 - Taking score of your business 
12:46 - Finding your people 
17:24 - Building a business you love 


This episode is brought to you by Pure Bookkeeping.
It's the proven system to grow your bookkeeping
business.