EP418: Racheal Cook - Level Up! Freedom From Entrepreneurial Poverty

“You have to be willing to think a little bit differently
about your business. If you follow what everyone else is doing,
you’re going to get the same results everybody
got.”
-Racheal Cook


Building a business is hard. There are so many barriers to
success that the last thing we need is to get in our own way,
either by supremely undervaluing our skills, or dramatically
overestimating the market for them. We all want to follow our
passions, but we need to temper that desire with the real-world
potential of earning from it. 


We start our own businesses to gain the flexibility and freedom
often not afforded to us elsewhere. But we must be careful not to
let our pricing trap us into a situation where we may be our boss
but have no time or energy for anything else. 


Racheal Cook, owner of the CEO Collective and host of the Promote
Yourself To CEO podcast, is this episode’s featured guest. She
has spent her career helping women create sustainable success on
their own terms. She speaks to the power of breaking free of
entrepreneurial poverty, how to price your value, and why
investing in relationships matters. 


If you are struggling, unsure why everyone else seems so
successful, but you are working more and more hours and only
being rewarded with less time and energy, then this is the
episode to help level up your thinking into a more proactive and
strategic mindset. 


During this interview, you'll learn...



The value of investing in relationships


How to break free of entrepreneurial poverty


The importance of pricing for the value of your
skills



To find out more about Racheal, click
here. 


Connect with her on LinkedIn
and Instagram.


Listen to Racheal's Promote Yourself To CEO
podcast.


Time Stamps    


01:37 - Racheal discusses her career journey 
04:05 - Eliminating entrepreneurial poverty
08:12 - Finding the value in your offering
11:05 - Pricing for your business
13:01 - Underpriced & overworked 
17:50 - Lifetime client value
27:35 - Committing to building relationships 
32:10 - Promote yourself to CEO


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