EP422: Peter Cook - 7 Effective Strategies For Marketing Your Bookkeeping Business

“The sales conversation isn’t about the details of how we
do the bookkeeping, it's about, what are the benefits of that for
a business owner.”
-Peter Cook

Most of us would say that referrals have been our best avenues to
new business. Yet when quizzed about how we get them, many of us
have no system or proactive approach in place with which to
attract them. 

It’s a fine line, make too many cold calls/posts and no one will
take us seriously, but sitting back and waiting for things to
happen to us, doesn’t yield positive results either. This coupled
with the issue that most of us are good at bookkeeping, not
marketing, can make gaining and retaining clients a real
problem.

Peter Cook, co-author of The E-Myth Bookkeeper and co-founder of
Pure Bookkeeping, is this episode’s featured guest. He takes a
deeper look at effective systems and strategies for marketing,
and how prioritizing meaningful connections can make all the
difference.

If you are unsure how to market yourself, but not really gaining
any meaningful leads, then this is the episode to help you move
away from telling people what you’re good at, and start actively
showing them.

During this interview, you'll learn...



The value of letting your skills speak for
themselves 


How to build meaningful relationships


The importance of being proactive in your approach to
referrals



To find out more about Peter, click here.


Connect with him on LinkedIn.


Get your copy of The E-Myth Bookkeeper.


To learn about Pure Bookkeeping, visit this
link.


Catch-up on the full E-Myth Bookkeeper Peter Cook
podcast series with past episodes below!


Episode 1


Episode 2 


Episode 3


Episode 4


Time Stamps


02:09 - Growing your bookkeeping business 
08:10 - Systems for marketing 
13:00 - Seven effective marketing strategies for
bookkeepers
16:52 - Building meaningful relationships
24:22 - Creating referral systems 
28:30 - Is paid advertising worth it? 

This episode is brought to you by Pure Bookkeeping.
It's the proven system to grow your bookkeeping
business.