EP425: Jeff Bartsch - Telling Your Story: Giving Meaning To The Numbers - Part 1

“A story is where a character wants something, overcomes
obstacles to get it and experiences transformation as a result.
Identity, desire, obstacles and transformation. And then we as
providers of services and products, we are the guide, we come
alongside to help that hero get what they want.”


-Jeff Bartsch


 


Being a bookkeeper is about more than our ability to do the math.
There are plenty of technological solutions to bookkeeping, yet
clients continue to hire human bookkeepers because we understand
the story of that client’s business. 


 


We can leverage our experience in a way a machine is unable to.
We build personal connections with our clients and guide them to
success. In this advisory role, lies the true value of a
bookkeeper. Someone who can reassure, support and advise in a way
that builds connection and empowers clients to make the best of
their businesses. 


 


Jeff Bartsch, founder of Story Greenlight is this episode’s
featured guest. He has spent his career helping people understand
the story of their business and how to tell it successfully. In
this first of a two-episode special, Michael and Jeff explore
ways to build connection with your audience, the power of
storytelling and how businesses are transformed when you give the
numbers meaning.


 


If you want to connect with your clients more, but don’t feel
confident using your knowledge and experience to build deeper
relationships, then this is the episode for you!


 


During this interview, you'll learn...




The power of giving meaning to the numbers


How to tell your story successfully


The importance of building genuine
connections




To find out more about Jeff, click this link.


 


Connect with him on LinkedIn.


 


Get your complimentary 1-on-1 coaching with Jeff
here.


 


Time Stamps


 


02:12-  Jeff discusses his career journey 


05:55 - Connecting with your audience 


11:39 - Telling your story 


24:24 - Giving meaning to the numbers


30:10 - Delivering for your clients