EP426: Jeff Bartsch - Telling Your Story: How To Attract & Retain Your Ideal Client - Part 2

“You don’t have to know everything, but if you can ask
the questions and then if you can figure out how those tie into
the financials, you can say ‘here are the numbers, but here’s
what they mean.’”
-Jeff Bartsch


All of us have a story, but few of us embrace the ability we all
possess to change the narrative at any moment. There is comfort
in familiarity, but it can also imprison us. If we keep saying to
ourselves, ‘I am just a bookkeeper’, that is all we'll ever
be. 


But, it doesn’t have to be this way.


We can change our personal and professional stories at any time,
and when we do, we begin to think differently about ourselves. If
we are what we think, then changing our thoughts will
automatically change our actions. Easier said than done, but
given the alternative, what do we have to lose in trying to think
better of ourselves?


Jeff Bartsch, founder of Story Greenlight, is this episode’s
featured guest. He has spent his career helping people understand
the story of their business and how to tell it successfully. In
this second of a two-episode special, Michael and Jeff discuss
tactical ways to add advisory services to your business, the
power of measurement and how to attract and keep your ideal
client.


If you think of yourself as just a bookkeeper or aren’t sure how
to put your experience to greater use, then this is the episode
to get you believing you don’t have to have all the answers, just
the willingness to think better of yourself and try harder for
your clients each day.


During this interview, you'll learn...



The value of measuring the data


How to add advisory service to your business


What your ideal client looks like, and how to keep
them



To find out more about Jeff, click here.


Connect with him on LinkedIn.


 


Get your complimentary 1-on-1 coaching with Jeff at this
link.


 


Time Stamps


 


01:18 - Understanding who you are
09:24 - You are what you measure 
18:05 - Attracting & keeping your ideal clients 
25:11 - Learning more from Jeff