EP429: Tim Sernett - Technology Vs Tradition: How To Embrace Both

“If they don’t have the right mindset and the right
willingness to adopt the technology, it's just not going to
work.” 
-Tim Sernett


Everyone is different. There will be those who love trying new
things and those who are more hesitant to leave their bubble of
security. One isn’t better than the other, but when it comes to
business, you must consider who is best for you and your
business.


If you are someone who loves new technology, systems and
processes, it’s probably not the best idea to seek clients who
like to be set in their ways and keep things the same. The same
is true in the other direction, if you have a tried and tested
method, clients that want the latest up-to-date tech as part of
your service, aren’t going to be a good fit.


It’s okay, encouraged even, to embrace every kind of new
experience you can have, we don’t know what we don’t know, and
time spent searching for that one thing or niche that truly
sparks joy is not time wasted. 


Tim Sernett of Financial Optics is this episode’s featured guest.
He has spent his career helping clients not only improve their
profits but build peace of mind and future security in their
businesses. In this episode, Tim and Michael discuss all things
technology and much more! 


If you are struggling to serve too many people, to the detriment
of your true passions, want to embrace new technologies, or just
want to give a little more thought to the future, then this is
the episode to get you thinking about what your success could
look like. 


During this interview, you'll learn...



The value of embracing opportunities to gain
experience


How to find your business niche


The importance of seeking out the gaps in your
business 



To find out more about Tim, click here.


Connect with him on LinkedIn.


Time Stamps
01:53 - Tim discusses his career journey 
04:27 - Embracing opportunities to gain experience 
09:11 - Future forward thinking 
12:29 - Seeking out the gaps in your business 
17:44 - Finding your niche
23:30 - Bringing your team with you
27:12 - The value of your knowledge and systems