EP431: Hector Garcia - Innovate & Create: Building Client Confidence - Part 2

“All of a sudden, the customers no longer perceive us as
valuable because we failed to reframe the value that we created.
The accountant and the bookkeeper’s job should be giving the
business owner confidence in their number.”
-Hector Garcia


For as long as we define our value by our skills alone, we will
have to bear the threat of replacement. If all we are
communicating to our clients is the completion of tasks that
could just as easily be automated, we cannot be surprised that
automation seems like a better option. 


AI is here to stay. If we don’t want to be replaced by it, we
have to start reframing what it is our clients are actually
paying for. We need to move away from charging for the completion
of tasks, towards charging for the relationships and insights we
create and offer. 


Computers aren’t going to steal our jobs, they are going to
enhance them by freeing up more of our time to give clients more
personal and meaningful services than just fixing their numbers.


Hector Garcia, a popular YouTuber and CPA, is this episode’s
featured guest. In this second half of a two-part series, Michael
and Hector discuss the value of doing things differently, and how
to build client confidence and stay ahead of the curve. 


If you are struggling to innovate, not sure how to get creative
with your business or build client confidence, then this is the
episode to get you thinking about how to leverage AI rather than
be afraid of it. 


During this interview, you'll learn...



The value of doing things differently


How to stay ahead of the curve


The importance of building client confidence



To find out more about Hector, click here.


 


Connect with him on LinkedIn,
YouTube or X.


 


Learn more about Hector's Reframe 2024 and
Right Tool App.


 


Click here to listen to Part 1 of this series.


 


Time Stamps
   
01:34 - Doing things differently 
06:04 - Building client confidence 
10:14 - Getting ahead of the curve 
19:38 - Can’t find the right tool? Build it!
27:17 - Getting started with AI