EP435: Matthew Dicks - How To Connect Your Business With Your Story

“We’re actually biologically positioned and programmed to
receive stories. For most of existence, for the hundreds of
thousands of years humans have existed on the planet, we have not
been able to transfer information in written form from one person
to another.”
-Matthew Dicks


As bookkeepers, we love the details. We find patterns in them
others struggle to see. But sometimes our love of numbers makes
it hard to step away from pure and factual resolution. Think
about a subject that bores you to tears, then imagine having to
listen to a report about it.


How we feel about those things is the same way others feel about
bookkeeping. That is why we need something more than the numbers
to not only get our clients on board but to keep them long-term.
We need stories. We need ways of communicating that connect us
through authentic and entertaining lived experiences. 


Matthew Dicks, storyteller and bestselling author, is this
episode’s featured guest. He has spent his career helping others
tell their stories in compelling, and authentic ways.


In this episode, he will discuss...



The value of sharing your story with your
clients


How to tell a story, not read a report


The importance of connecting business and story
together 



So, if you are struggling to compete in a market saturated with
services. It might be time to think beyond your skills, to how
you connect and relate with the people you hope to serve. This is
the episode to help you do just that!


To find out more about Matthew, click here.


Connect with him on LinkedIn,
Twitter or Facebook.


Check out his TED talk, Homework For Life.


Time Stamps
   
01:18 - Matthew discusses his career journey 
05:52 - Reporting vs Storytelling 
07:44 - Connecting story to business 
15:20 - Building authentic connections 
20:27 - Sharing our story 
30:58 - Stories sell 


This episode is brought to you by our great friends at
Hub Analytics!


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