EP436: Ruth King - The Value Of Getting Your Business Financially Fit

“The job of a good embezzler is to become the trusted
bookkeeper.”
-Ruth King


The pace of change is exponential, and keeping up with all the
new technologies is a real challenge. But it doesn’t have to be
that way. We don’t have to chase every new invention; we need
only to find the tools that make doing business for ourselves and
our clients a little bit easier.


The desire to keep up can lead us into all kinds of online traps.
Theft is already a fact of life in business. If we aren’t paying
attention, people will try to get away with anything they can.
The same is true for AI and other tools. If you aren’t 100%
confident in the tools you are using, perhaps it’s time to slow
down and get sure.


Trust but verify, not only your people but your tools too. It can
be easy to pass off tasks to others, but if we let the pressure
of keeping up force us to shift more information out of our
eyeline, we can’t be surprised when that trust is taken advantage
of. 


Ruth King, who is a business advisor and author, is this week's
featured guest. She has spent her career helping businesses get
and stay profitable, by showing them how to leverage the best
tools and processes for the task at hand. In this episode, Ruth
and Michael discuss the importance of managing small problems
before they get out of hand, protecting yourself and your
business from theft, and what it means to have a financially fit
business.  


If you are struggling to get a grip on the latest tech, need to
delegate but are concerned about who and what to trust, or just
want to learn more about creating a financially fit business,
then this is the episode to get you putting trust in the one
place it matters most: yourself.


During this interview, you'll learn...



What theft looks like in the modern age & how to
stop it


How to create a successful & financially fit
business


The importance of managing the little things so they
don’t get out of hand



To find out more about Ruth, click here.


Connect with Ruth on LinkedIn and
Twitter.


Learn more about Financially Fit Business. 


Time Stamps


01:26 - Ruth discusses her career journey 
03:36 - Fixing problems before they become a crisis
05:30 - Discovering AI
07:42 - Pay attention or face the consequences
12:29 - Be careful what you sign 
16:45 - Making a difference 
21:39 - Key elements of growth
23:24 - 14 Critical Trend Analysis
26:24 - Financial Fit Business    
34:25 - Learning more about Ruth