EP454 - Keila Hill-Trawick - The Value of Prioritizing Relationships, Quality & Growth

“You think that you're competing against other
accountants, but for people who are just starting, you're
competing against ‘free’. As far as they're concerned, ‘I've been
doing my bookkeeping and I was doing fine and it didn't cost me
anything, so why should I pay you?’”
-Keila Hill-Trawick


In this episode, Kyla Hill Treywick, founder and CEO of Little
Fish Accounting, shares her journey into accounting and the
lessons learned while building a thriving firm. She highlights
the value of client relationships, effective team building, and
maintaining a strong company culture to drive success. 


In this episode, you’ll learn…



How to overcome challenges in starting & scaling a
business with a quality-first approach


Building a strong team & company culture


Embracing industry trends focused on collaboration
& connection



To learn more about Keila, connect with her on
LinkedIn.


Check out her company website here.


Time Stamp


01:37 - Keila’s career shift from corporate roles to launching an
accounting firm
04:02 - Starting a business & refining services
07:44 - Overcoming challenges
12:20 - Evolving sales process
18:17 - Importance of diagnostics & addressing client needs
up front
23:21 - Transitioning to relationship-focused services
26:28 - Prioritizing sustainable growth & intentional
scaling
29:44 - Growing a remote team, managing turnover & fostering
a strong company culture
34:27 - Embracing trends like collaboration, niching & human
connection in accounting