The Kipling Conspiracy

The Kipling Conspiracy

11 Minuten

Beschreibung

vor 5 Jahren

Mr Kipling never existed, neither did Ted Baker or Aunt Bessie.
In this episode, featuring contributions from Judie Lannon, Rory
Sutherland, and Jeremy Bullmore, we explore the difference
between brand and product - as well as what exactly goes into
creating a brand's personality.  

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