Do you need to do your research?
10 Minuten
Podcast
Podcaster
Beschreibung
vor 5 Jahren
Does research help, or hinder creativity? Sir Frank Lowe recalls
the successful Heineken campaign that would have never been made,
if they had listened to the research. Meanwhile, Judie Lannon and
Jeremy Bullmore explore how research can inspire great ads - but
only if the right models are used.
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