Keeping tourism alive during a country lockdown, with Phillipa Harrison, Managing Director, Tourism Australia

As the Managing Director of the nation’s global tourism marketing
agency since 2019, and the first female leader of the
organization, Phillipa Harrison is responsible for driving
Tourism Australia’s strategies to create a sustainable demand for
Australia’s tourism experiences internationally; and working with
the tourism industry to achieve its tourism strategy goals. At
her start with Tourism Australia, Phillipa has overseen Tourism
Australia’s network of international offices spanning 12
countries as well as managing airline relationships and
distribution channels, that are vital for attracting
international visitors to Australia.  


When Australian borders came to a strict lockdown, Phillipa and
her team shifted their resources and strategies to their domestic
market, inspiring locals to take longer holidays at home and
explore the country deeper, while keeping Tourism Australia
global offices active. In this episode, Phillipa and Joanne go
over the critical shifts required in such challenging time for
the industry, the initiatives implemented to keep the
international markets engaged and ready, Asia markets importance
for Australia and female leadership. This episode is very timely
as Australian borders have started to re-open on the first of
November.


 


About this episode:


Company Name         Tourism
Australia


Company Website     
https://www.tourism.australia.com/en


 


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LUXURY VOICES is a podcast curated by Infinite Luxury Group, a
luxury Sales, Marketing, Communications specialist based in
Asia. www.infiniteluxurygroup.com


 


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