Revealing a new national identity with Dorji Dhradhul, Director General, Department of Tourism of Bhutan

In this episode of Luxury Voices, we introduce Dorji Dhradhul,
the Director General of the Department of Tourism for the Royal
Government of Bhutan. Passionate about his country's distinctive
tourism policy and the development philosophy of Gross National
Happiness, he was closely involved in the development of the new
national brand "Bhutan Believe”. 


 


Dorji has been closely involved in taking forward Bhutan’s
tourism during the challenging times of COVID 19. He was awarded
the Best Professional Destination Marketing in 2020 by Pacific
Asia Travel Writer Association (PATWA) for his role in
successfully advocating Bhutan's unique tourism policy of High
Value Low Volume to the world. 


 


Prior, Dorji played pivotal roles, as the founding Director of
the Department of Agricultural Marketing and Cooperatives and as
the founding Registrar of Cooperatives in Bhutan. He has made
varying and significant contributions to his nation within the
fields of agriculture research, policy, and development. Dorji
served as the Dzongda (Governor) of Gasa district, the highest
and one of the most culturally significant regions in Bhutan.


 


Join us as we delve into Dorji inspiring journey and vision for
the future of Bhutan's luxury travel industry.


 


About this episode:


Company Name         Bhutan
Tourism


Company Website      https://bhutan.travel/


 


 


About Infinite Luxury:


LUXURY VOICES is a podcast curated by Infinite Luxury Group, a
luxury Sales, Marketing, Communications specialist based in
Asia. www.infiniteluxurygroup.com


 


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