Innovation at the forefront of Spain’s China strategy with María Llinares, Tourism Councilor, Tourspain

Our LUXURY VOICE today is María Llinares, Tourism Councilor for
Tourspain. Maria developed almost her entire professional career
in the public and institutional communication sector. After
working in the organization of the international news coverage of
the President of the Spanish Government in the Secretary of State
for Communication, she worked for five years in China and five in
Russia, as head of communication for the Embassy of Spain. In
September 2020 Maria returned to Beijing as Tourism Councilor,
joining the Turespaña team. In this episode, Joanne and María
discuss the current tourism situation in Spain, how to capture
arrival growth from China post pandemic, what defines Spain as a
luxury destination and how to increase the mix of luxury
travelers from Spain.


 


About this episode:


Company Name         Tourspain


Company Website      www.visitspain.com.cn


www.spain.info


 


About Infinite Luxury:


LUXURY VOICES is a podcast curated by Infinite Luxury Group, a
luxury Sales, Marketing, Communications specialist based in
Asia. www.infiniteluxurygroup.com


 


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