Product Strategy (Business Motivation)

In this lecture, we'll talk about a critical accountability of
all PMs: defining your product's strategy. We will define
strategy as part of a broader "business motivation" as defined in
the Object Management Group's Business Motivation Model. You
should first define the "ends" you would like to achieve, i.e.,
how you'll measure the success of your product, and then define
how you'll get there. You can read more about the Business
Motivation Model in the OMG spec:
https://www.omg.org/spec/BMM/About-BMM/