Value Propositions

Value propositions are an expression of the value you promise to
deliver to the market with your product. In this lecture, we'll
talk about the concept of customer value, discuss how to capture
value propositions, and explore how they are used to create
marketing messages. You can learn more about the first template
we describe in the Positioning Statement section of this article
(note that we don't cover the last sentence {positioning}) of the
template described there.