Research, research everywhere but who is right? Nielsen says podcasting is still growing. eMarketer says Spotify has overtaken Apple Podcasts and Arete Research says Spotify's management needs to change!

Listen to James Cridland and Sam Sethi

GUESTS:
- Richard Kramer - Arete Research
- Bruce Supovitz - Nielsen
- Arica McKinnon - Nielsen

SHOW NOTES:

1. Edison Research - whilst podcast listening has grown, 44% of
US Latinos haven’t yet listened to a podcast.

2. Triton Digital - US Podcasting Report for August. Downloads
are up 11% from July, as the Apple bugfix rolled out. Stitcher is
#1 for podcasts.

3. The New York Times - Cuban podcasts are booming

4. Interview: Nielsen released their 'Podcasting Today'
Report.

5. WARC Research - 31% of consumer media consumption is now audio
- but only 8.8% of the average media advertising budget is
allocated to audio, says new research from

6. Apple's iOS 15 is here

7. eMarketer suggests that Spotify will overtake Apple
Podcasts

8. Interview: Richard Kramer says Spotify exclusives don't work
and they need to change their management.

9. The History of British podcasting

10. Podcast Index - Phase 3 is closed (1st June 2021) and Phase 4
is now open (closes on 1st Dec 2021). One tag we discuss is the
new namespace tag.

EVENTS:
11. Podcastfestival 2021: Sep 23 · Amsterdam, Noord-Holland,
Netherlands

12. Trade Secrets with the multi-award-winning team – Performing
Artist and Podcaster George the Poet & Producer Benbrick: Sep
29 · Virtual

13. She Podcasts LIVE 2021: Oct 14 · Scottsdale, Arizona,
USA

14. The Ambies are open. 

#podcast #marketing #events #events


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