Fake it until you make it, unless you buy it. Spotify's Megaphone buys Whooshkaa but still no date for exclusive podcasts, HiFi sound or transcriptions? SiriusXM we can't read you? Comments are live on Podverse and Buzzsprout supports the Person Tag.

GUEST: Larry Rosin, the co-founder and President of Edison
Research

Spotify buys Whooshkaa! Congratulations
Rob  Loewenthal.  A great guy and a great
team. 
SiriusXM is being sued for failing to provide podcast
transcripts for deaf users by the National Association for the
Deaf and the Disability Rights Advocates.  


As we researched in June 2020, transcripts can offer
significant SEO benefits.  


The podcast:transcript tag is an open standard, supported by
a number of podcasts and offers both static transcripts (in HTML
or text) or real-time captions (in the SRT format). Widely
supported by many modern podcast hosts including Captivate,
Transistor, Buzzsprout, Omny Studio and others, a number of
podcast apps display these transcripts, including the popular
Android app Podcast Addict. 


Amazon Music has a proprietary solution for
transcripts.


Spotify added the right to transcribe using their own
proprietary solution in May 2020, and a limited beta in May 2021.
There is no mechanism for publishers to supply their own
transcripts.


Google offers live captions within every Android app on Pixel
phones; that live caption tool is also available on desktop
Chrome .  The company doesn’t support the podcast:transcript
tag.


Apple surprisingly doesn’t offer any live captioning. 
The company doesn’t support the podcast:transcript tag.


With the exception of Podcast Addict,  no major podcast
app supports transcripts. 


In terms of podcasts to test things on, Podland contains live
captions and transcripts using the transcript tag. Also using
that tag, the Podnews podcast contains a transcript only.



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