iHeartMedia purchased podcast plays to game their download numbers and the IAB says it's ok!? John Spurlock talks OP3.dev and how it could help filter this bad practice.

SPECIAL GUESTS:


Morten Strunge - Podimo

John Spurlock  - OP3.dev



SHOW NOTES & LINKS:


Podcast companies are buying short podcast plays within
mobile game apps, causing official downloads of shows no one may
be playing longer than twenty seconds according to Bloomberg's
Ashley Carman. Time has also published the story outside a
paywall.


Players get game tokens if they listen to a podcast for
just twenty seconds. (Carman posts a graphic). But, because
more than 60 seconds of audio are downloaded by the player,
as demonstrated in this article in Sounds Profitable, these
plays count as an IAB-certified download from podcast hosts
and in prefix services like Podtrac. That allows podcasts
promoted in this way to charge for the ads delivered in the
show, and for that traffic to be counted in rankers



How many downloads per episode is “good”? Omny Studio publish
their data.

Podcast episodes are getting shorter, says Rephonic.

September 15, 2022: Podimo, the European subscription podcast
service, has raised €58.6m ($58.5m) in funding. It had previously
raised more than $116m.


 The Open Podcast Prefix Project has been quietly
launched by John Spurlock. It’s a prefix analytics service
committed to open data and listener privacy; and places listener
data in the open. It could power trending and popularity data; or
give independently-verified stats to advertisers.


Open podcast analytics prefix service OP3 has added trailing
wildcards to its API.

Som



Send James & Sam a message


Support the show


Connect With Us:


Email: weekly@podnews.net

Fediverse: @james@bne.social and
@samsethi@podcastindex.social

Support us: www.buzzsprout.com/1538779/support

Get Podnews: podnews.net