Steve Pratt's Insights on Attention Marketing, plus Buzzsprout's new websites

James Cridland and Sam Sethi discuss various topics related to
podcasting, including new features from Buzzsprout, the
importance of attention in the digital age, and the shift towards
video content. The episode also includes an interview with Steve
Pratt, author of the book "Earn It: Unconventional Strategies for
Brave Marketers." Pratt discusses the importance of creating
valuable content to earn attention and provides examples of
companies that have successfully done so. The hosts also discuss
the challenges and opportunities presented by the increasing use
of video in podcasting.


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