Spotify's Now Playing; plus, Spirit Studios' Matt Campion on content creation

In this episode, James Cridland reports from West Hollywood about
Spotify's major "Now Playing" event, where the company announced
significant changes including rebranding Spotify for Podcasters
to Spotify for Creators. The platform unveiled a new partner
program allowing creators to earn money from both audio and video
content, with specific eligibility requirements that appear more
stringent than YouTube's criteria.

The show features an insightful interview with Matt Campion from
Spirit Studios about their IP 360 strategy, which focuses on
creating multi-platform content across podcasting, video, and
television. Campion discusses how the industry's shift away from
traditional TV commissioning has led them to focus on building
digital-first projects that can later be developed into data-led
TV series.

The hosts also explore Samsung's decision to shut down its
podcast app, Chris Wallace's departure from CNN to pursue
opportunities in streaming and podcasting, and interesting
developments in podcast technology, including new tools for
audience surveys and changes in how platforms label the
subscribe/follow button. The episode concludes with a discussion
about the shifting social media landscape as creators move away
from Twitter/X toward platforms like Bluesky and Mastodon.


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