Special: predictions and reflections from our PWR Supporters

This episode features predictions and reflections from podcast
industry leaders about 2024 and 2025. Multiple speakers address
the evolving role of video in podcasting, with some arguing it
will become essential while others caution against treating it as
a silver bullet. Rachel Corbett notes that video shouldn't be
considered mandatory for success, while Neal Veglio suggests a
return to audio focus in 2025.


The speakers discuss how Donald Trump's appearance on Joe Rogan's
podcast influenced the election, highlighting podcasting's
growing mainstream impact. Several contributors, including
Cameron Moll from Buzzsprout, predict AI will become more
seamlessly integrated into podcast production workflows, moving
from a highlighted feature to a behind-the-scenes tool.


The future of podcast monetization and distribution platforms
emerges as a key theme. Rockie Thomas predicts publishers will
need to combine traditional baked-in ads with dynamic insertion
to optimize revenue across platforms. Multiple speakers address
the ongoing competition between Spotify, Apple, and YouTube, with
James Burt suggesting Spotify might finally overtake Apple as the
dominant platform in 2025.


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