RMV 3: Elle Luna on Choosing Must

Today we introduce you to San Francisco-based artist, designer, and
writer, Elle Luna. After her own success as a designer for
companies such as Mailbox, Uber, Medium, and IDEO, Elle completely
redesigned her life and started a movement around Choosing Must.
Her first book, "The Crossroads of Should and Must" just launched
in April. If that wasn't enough, she is currently partnering with
The Great Discontent to kick off The 100 Day Project, which asks
anyone who will answer, what could you do with 100 days of making?
If anyone epitomizes the concept David Kelley mentioned in our last
episode about Bias to Action, it is Elle.