Laser Coaching: Identifying the Deep Benefit for Artwork

The benefit to the consumer is the number one thing a copywriter
has to keep in mind while writing. For some things, like artwork,
it can feel a little bit less concrete.


CCA student Shelby is looking to write copy for art and creative
writing clients, but is having trouble identifying what the deep
benefit is. In today’s Laser Coaching session, Nicki and Kate
discuss how each individual project requires a different approach
to highlight its unique benefit.


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Related Links


Copywriting Q&A: The Magic Bullet for Effective Copy

Features vs. Benefits Quiz: Test Your Copywriting Knowledge



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