1. What is Copywriting?

The MOST exciting thing about copywriting in 2025?


All the opportunities.


Think about it: the 21st century alone has already
brought so many new opportunities for copywriters:


The Internet—all of the Internet!!!—was largely just becoming
mainstream at the start of the century. (For context, Amazon was
started in 1995.)

Meta, still known as Facebook, didn't even get founded until
2004.

TikTok was founded in 2016.



All of this brought new mediums where copywriters are needed:


Online product descriptions

Banner ads

Email

Webpages 

Social media ads



Not to mention there's still a ton of print, out of
home, radio, and other mediums that need copywriters ... (CCA
students, do NOT overlook these opportunities—so much of
copywriting is still for offline mediums!)


So, as I write this in 2025, I couldn't be more excited for all
the opportunities yet to come! Yes, even with AI.


AI is just another tool in the copywriter's toolkit. And, as
copywriting has proven time and time again—through major cultural
transitions and eras—it's absolutely needed.


Which, I don't know about you, but that level of staying
power—and the continued need for trained copywriters over the
centuries—is pretty darn exciting.


Kate and I *finally* recorded an update to answer the "what is
copywriting" question for 2025.


And, spoiler, you'll notice that even though the world is
changing (as it always does!), there are still some copywriting
principles that just stand the test of time.


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Related Links


What is Copywriting?

Why Should I Become a Copywriter?

What Does a Copywriter Actually Do?



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