19. The Number One Copywriting Spec Ad Mistake

Spec ads are one of the most important tools copywriters have to
show their abilities to potential clients. Not only do spec ads
show that you can write great copy and how you strategize your
work, but it also shows you are connected and can collaborate
with talented designers who make your copy pop. You read that
right, the number one mistake copywriters make is not
working with a designer for the spec ads.


In this episode, Nicki and Kate explain the ins and outs of
working with a designer for spec ads. If you've been wondering
how to find a designer or figuring out the best way to make it a
mutually beneficial relationship, you'll want to listen to this.


Related Links


The Number One Spec Ad Mistake

Importance of Spec Ads in Your Portfolio

What to Look for in a Spec Ad Designer

Why Copywriters Absolutely Must Have a Network of Designers



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