27. The Most Important Piece of Email Copy

In this episode, Nicki and Kate talk about the most important
part of writing email copy: the subject
line. The rest of the email does not matter if the email
recipient doesn't even open it. They discuss what to include (and
what not to include) in the subject line to get potential
customers to interact.


Along with some actionable advice about how to use your own inbox
to learn, Nicki and Kate outline the most important things to
know about writing a good subject line. Whether it piques
curiosity, explains potential benefits, creates a sense of
urgency, or uses another tactic, a good subject line has the
potential to boost a client's business exponentially.


Mentioned on this episode


Facebook Ads Library 



Related links:


Writing Subject Lines for Solopreneurs

Email Snippet Tactics

How to Maximize Email Subscriptions

Top 3 Biggest Email Mistakes—Part 3



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