68. Learning to Embrace the Flexibility of Copywriting

"Hold on Loosely" was a hit in the early 80s, but it's also the
theme song of this podcast episode. As copywriters, we have so
much flexibility, but often we don't take full advantage of that
flexible because we let our own self-imposed roadblocks get in
the way.





Nicki and Kate are discussing the importance of exploring
opportunities as they come and "loosely" planning versus trying
to wrangle too much control over scenarios that we have zero
control over—or may never happen in the first place!


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