69. Preventing Burnout as a Copywriter

There's a big difference between "I don't want to do this because
it's hard" (or scary, or uncomfortable...) and "I don't want to
do this because I physically don't have the energy today." The
first is resistance. The second? You may be getting real close
(or perhaps even experiencing) burnout.


Nicki and Kate are digging into some ways you can start to
recognize the difference between resistance and burnout and
tactics for preventing your train from ever getting close to
pulling into Burnout Central Station (like having a couple of
days each week that you do not schedule work!).


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