114. Hate Writing Your Own Portfolio? Use These Tips to Get It Done

Why is it that we can write copy for our clients with little
fuss, but when it comes to writing
for ourselves we kick and scream? The biggest
reason copywriters struggle to write copy for themselves is that
they don’t treat their own copywriting projects like a copy
project.


But it’s one of your most important copywriting
projects you’ll ever do. Your portfolio needs to reflect your
ability to write great copy. Otherwise, there’s a good chance
clients won’t want to work with you! Nicki and Kate are digging
into two keytactics you need to use that will help
you write a stronger portfolio that makes clients want to work
with you.


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Mentioned on this episode:


4 Biggest Copywriter Portfolio Mistakes



Related Links:


Ep. 39: The Creative Project Process

Creative Brief: The First Step to Any Successful Copywriting
Project



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