118. What's a Unique Selling Point?

A unique selling point or unique selling proposition (USP) tells
your prospective clients why they should hire you versus any
other copywriter. What do you have that no other copywriter
brings to the table? If you’re instinct is to say, “Nothing!
There’s nothing unique about me!”, then you’ll want to listen
in. 


Whether you’re just starting out or you’ve been copywriting for
awhile, it’s time to either write or revisit your USP. Nicki and
Kate are breaking down how to write a compelling USP that will
make it crystal clear to your prospective clients why you’re the
best copywriter for the job.


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Mentioned in this Episode


4 Steps to Write a Wildly Effective About Us Page



Related Links


Your Unique Selling Point: Set Yourself Apart from the
Competition



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