139. Are You Skipping This Essential Copywriting Task?

A creative review is essentially a meeting designed to present
your work to project stakeholders, discuss it, and leave with
clear next steps on refining the project to be the best possible
version it can be. Sometimes it’s just you and your client.
Sometimes it’s you, your design partner, a marketing manager,
project manager, and others involved in the project.


You review the creative brief, so every one is on the same page
and reminded of the project goals. Listen in to hear why Nicki
and Kate call this task essential, and the best way to make it
happen!


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