145. Catchy Hook or Clickbait? How to Tell the Difference

There’s nothing worse than scrolling online and coming across a
headline that you simply have to click—only to
discover you’ve been completely misled and won’t be getting the
answers you wanted. As a copywriter, how do you know if you’re
writing effective hooks or if your copy falls into the dreaded
clickbait category?


In this episode, Nicki and Kate discuss the importance of hooks
in copywriting and how to distinguish between hooks and
clickbait. They provide examples of impactful hooks and caution
against using clickbait techniques that disappoint readers and
erode trust.


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Related Links


What Your Headlines Are Missing

Copywriting Q&A: When to Use Curiosity Headlines

Ep. 27: The Most Important Piece of Email Copy



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