153. How to Write Powerful Copy (Even When the Product or Service Isn't Interesting)

As a copywriter, you get to write for a whole range of different
brands and industries (especially when you follow our “no niche”
advice). And while you might get your fair share of exciting
projects writing about exotic travel, luxury products, and
delicious food, other topics may seem a little more…dull. 


We get it–it may seem hard to convince someone that a tractor
part is going to transform their life. But it is your magical
superpower as a copywriter that means you can turn any subject
into an engaging piece of writing! In this episode, Nicki and
Kate remind us why the target audience should be at the forefront
of our minds if we want to write killer copy, especially for
industries you’re less enthused about.


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Related Links


Episode 137: How To Structure Your Copy for Every Project

Episode 126: Good vs. Bad Copywriting: How Do You Tell the
Difference?

Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice

How to Avoid the Copywriting Niche Trap



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