166. How Copywriters Can Add Content Strategy as a Service - with Amanda Hand

While it’s not necessary to build a successful
copywriting career, adding complementary skills to your toolbox
can be advantageous. And–despite its name–content strategy can
actually make a great pairing with copywriting.


Experienced content strategist Amanda Hand joins Nicki and Kate
in this week’s episode to dig into this role further and what it
takes to create high-performing content that drives business
growth. For anyone interested in the dynamic field of content
strategy and SEO, Amanda is a must-listen voice!


(Content writing…content marketing…content strategy…we know
how confusing all the content buzzwords can be. But don’t
panic–all will be explained in the episode!)


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Mentioned on this Episode


What’s the Difference Between Copy and Content?

#1 Secret for Copywriting Success

LinkedIn SEO Keyword strategy course – a basic
introduction to SEO keywords

Here’s a basic course Amanda asks writers to take
on her team. It’s less than 2 hours and it helps them think about
keywords and how to use them to help understand the user when
writing.

Find out more about Amanda’s SEO agency 



Related Links


What is Content Strategy? And How Is It Different from
Copywriting?

What You Need to Know About Being an “SEO Copywriter”



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