169. 12 Marks of a Lazy Copywriter (And How to Avoid Becoming One Yourself!)

OK, it’s time to ‘fess up. Is some laziness starting to
creep into your copywriting? If you find yourself
hitting “send” without a second look, resorting to tired seasonal
puns (PLEASE no more “fall for falling prices”), or skipping the
strategy stage…it might be time for a wake-up call.


Our clients rely on us for the highest quality work and, as
tempting as it can be to cut corners sometimes, it’s a sure fire
way to start producing mediocre work. Listen in to discover the
lazy behaviors you want to steer clear of to achieve copywriting
success. Plus, Nicki and Kate reveal the lazy habits they’ve been
guilty of too—no one’s perfect after all


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Mentioned on this Episode


Wendy’s Ranch Tooth commercial

Are You Skipping This Essential Copywriting Task?



Related Links


Keep Your Copywriting Creative Review from Going off the
Rails

The Creative Project Process

Self-Edit Your Copywriting: Why It’s a Must & How To Do
It



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