171. Help! My Client Wants to Test My Copy!

“Wait, my copy is going to be put to the test?!
What?!” Anything that mentions the word “test”
always sounds scary but don’t panic! When a
client starts to talk to you about potentially running tests on
your copy, this is something that you should not
only embrace, but even be excited about.


Testing your copy is a chance for you to better serve your
client, allowing you to learn a lot about what resonates with a
particular audience. In this episode, Nicki and Kate discuss how
testing works, as well as different opportunities for testing
copy that could help you deliver more value and drive better
results.


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Mentioned on this Episode


What is a Copywriting Test and Should You Do One?



Related Links


Know Your Copywriting Numbers

Copywriting Metrics: What You Need to Know



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