181. Reading Between the Lines of Copywriter Job Descriptions

Whether you want to work as a copywriter on staff or as a
freelancer, it’s always worth taking a look at job
listings. (But remember: job postings are just a small
fraction of the available opportunities!) The trouble
is, many people get discouraged when they see the dreaded
line: “Must have at least two years of
experience”.


One of the biggest mistakes people make when looking at job
descriptions is taking everything as written in stone. But that
is absolutely *not* the case! In fact, they’re really more of a
wish list for the company. (And frankly, some are like that kid
who writes to Santa Claus asking for the ability to fly!) In this
episode, Nicki and Kate unpick some real LinkedIn copywriting job
postings to show us why we shouldn’t say “no” to ourselves before
someone else does.


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Mentioned on this Episode


This Brand-New Copywriter Landed a Senior Copywriting Role



Related Links


Why Companies Requiring Experience for Copywriting Jobs is a
Good Thing

How to Land Copywriting Work with an Ad Agency

Too Afraid to Pitch? Business Owners WANT Your Copywriting
Pitches

Why Freelance Copywriters Should Still Apply to Full-Time
Jobs

Supercharged Job-Hunting Tactics



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